Most Shopify shops lose sales between the basket and the payment page. We find where, and fix it for you.

Shoppers add things to the basket and then leave. Often the cause is small, like a delivery cost that only shows up on the last page. We go through your shop the way a customer does, write down what we find, and fix the top three things for you.

Email us your shop address See what you could be missing

Audit £149. Audit and fixes £349. Nothing goes live on your shop until you press Publish.

Your basket
Ceramic mug£18.00
Tea towel£12.00
Subtotal£30.00
Deliveryfirst shown here, on step 3£4.95
Total£34.95
A shopper who expected free delivery sees this on the last page. Plenty close the tab right there.

Where shoppers leave

Picture everyone who lands on a shop. Fewer look at a product. Fewer add it to the basket. Fewer still pay. Every step loses some people, and that is normal.

The step that goes wrong most is the one after the basket. That is where the surprises turn up, such as a delivery price nobody mentioned, a forced account or a payment page that looks like a different shop.

Baymard Institute asks shoppers why they abandon a checkout. Extra costs come top of the list at 39% (Baymard, reduce cart abandonment). Most of our time goes on this stretch.

The shopper's path through a shop Five bars get shorter from left to right: homepage, product page, basket, checkout and paid. The drop after the basket is marked as the place we look hardest. Homepage Product Basket Checkout Paid Many people who got this far still leave. We look hardest here.
The shape of a typical shop, to show the idea. It is not a measurement of your shop.

What could you be missing?

Put in your own numbers. You will see what a small improvement in orders is worth to you each month.

Sessions, from your Shopify analytics.
The share of visits that end in an order. 1.4% is a published Shopify average, so swap in yours.
What a typical order comes to.

These are example numbers until you change them.

Your shop takes about £4,200 a month.

If a few more visitors bought, you could add

  • Orders up 2%
  • Orders up 5%
  • Orders up 10%
  • Basket value up 5%

An estimate using your numbers, not a promise. Real results depend on your traffic, products and the time of year. Benchmarks are averages from third-party sources and may not match your shop.

Where the numbers come from. The 1.4% start point is the 2024 all-Shopify average from Littledata, as quoted by Colorwhistle. UK sources disagree, from about 1.6% to 3.4%, so use your own figure. We have seen no reliable UK figure for order value, so that one is yours to enter. The 2%, 5% and 10% steps are ours. Published tests we found, each from a single shop, sit in that range or above it (sources on the examples page).

A typical fix

Here is one we see a lot. The shop charges for delivery, but the shopper only finds out at the end.

Before

Product page that says shipping is calculated at checkout, then a checkout page with a surprise delivery charge Ceramic mug £18.00 Add to basket Shipping calculated at checkout Checkout, step 3 of 3 Delivery £4.95 Nobody told me about this.

After

The same product page with the delivery price and free delivery offer shown under the price, and a basket that says how far away free delivery is Ceramic mug £18.00 Free UK delivery over £50, else £3.95 Add to basket Delivered in 2 to 3 working days Basket You are £32 away from free delivery

The fix takes about an hour. We put the delivery price and the free-delivery line next to the buy button, and add a small "you are £X away" bar to the basket. The shopper is never surprised, and a basket that is nearly there tends to grow. Read three teardowns of real UK shops.

What it costs

  • Audit£149

    We go through your shop as a customer would. You get a written PDF within 48 hours, with every problem ranked by what it is likely to cost you and the exact fix for each. We only need your shop address.

  • Audit and we fix the top 3£349

    The audit, then we make the three fixes that matter most, for you. If you buy the audit first and upgrade within 7 days, the £149 comes off.

  • Store Watch£49 a month

    We re-check your shop every month and tell you when something breaks or a new problem shows up.

Email us your shop address

Tell us which one you want. We send a payment link and start once it is paid.

How the fixing works

You stay in control the whole way. We never edit your live shop.

  1. You add us as a collaborator. Shopify asks you to approve us, and you choose what we can see. You can remove us afterwards.
  2. We work on a copy of your theme. Your live shop carries on as normal while we make the changes.
  3. We send you a preview link. You see the changes exactly as customers will, before anyone else does.
  4. You press Publish. If you do not like it, you do not press it. Your old theme stays in your library, so you can go back.

What we look at

Delivery and costs
Is the delivery price, the free-delivery level and the dispatch date clear before the basket, and the same everywhere it appears?
Basket and checkout
Guest checkout, express pay, totals that stay in view, discount boxes that send people off hunting for codes.
Offers and bundles
Discounts that clash, free-delivery levels set just out of reach, upsells that help the order instead of getting in its way.
Trust
Reviews where people decide, returns in plain words, a real company name and contact details.
Speed on phones
Heavy images and app scripts that slow every page on mobile, where most of your visitors are.
Found on Google
Titles, descriptions and product details, so search results show the right price and offer.

Who's behind this

I'm Ben. I build and fix Shopify shops for small UK businesses, and I'm based in the UK. Right now I'm building a Shopify store for a small London wine club, so I spend my days looking at the same checkout pages your customers use.

Every audit is done by me, with help from my own checking tools. I reply to every email myself. There's no call to book: everything is in writing, so you can read it when it suits you.

Want to see it on your shop?

Email us your shop address and tell us which option you want. We reply in writing, and you decide what happens next.

Email us your shop address

Not ready yet? Try the free 10-minute Black Friday check on your own shop first.